Agri-food 4.0. Big data for smart, sustainable and competitive production

The Operational Group was created with the aim of improving the eating habits of consumers through the development of 4.0 strategies based on Big Data.

To do this, it will analyse the information provided by consumers and scientific experts about certain foods and food products on different social networks.

The study will focus on increasing the nutritional quality of the products offered, improving the composition of the food as a result of the implementation of these strategies, which will allow the product to be adapted to the new nutritional demands and needs of the population.