AGRO-FOOD 4.0 Operational Group: Big data for smart, sustainable, and competitive production
- Type Operational group
- Execution 2017
- Assigned Budget 12.000,00 €
- Scope Autonómico
- Autonomous community Aragón
- Main source of financing PEPAC 2014-2020
- Project website https://redpac.es/sites/default/files/documents/1_1_AGROALIMENTACION.pdf
Description
The Task Force was created with the aim of improving consumer eating habits through the development of Big Data-based 4.0 strategies. To this end, it will analyze information provided by consumers and scientific experts about specific foods and food products on various social media platforms.
The improvement in the nutritional quality of the products offered will be studied, improving their composition as a result of the implementation of these strategies, which will allow the product to adapt to the new demands and nutritional needs of the population.
Objectives
- Monitor, capture, and analyze information on Twitter and other social media sources related to the image of the food industry in relation to the food-health relationship.
- Monitor, capture, and analyze information on Twitter and other social media sources regarding the type and level of consumer awareness about the health benefits of foods.
- Design a communication strategy for the health benefits of food industry products based on information obtained from Big Data analysis of information captured on Twitter.
- To evaluate the feasibility, under cost-effectiveness parameters and impact on brand image, of using Big Data analysis in social networks to design communication strategies on the healthy properties of food companies' products.
Contact information
- Coordinator/entity name: Food Industries Association of Aragon
- Coordinator/entity email: aiaa@aiaa.es
Beneficiaries
- Asociación de Industrias de Alimentación de Aragón
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