Operational Group: Innovation and improvement of the quality of rice from Aragon

This Task Force studies the classification of soils used in rice production areas and plans to test the shelf life of locally grown varieties.

Other activities are also planned, such as the development of rice-based beer (including brewing the beer, designing the bottle label, and its commercial launch); market research, which includes identifying consumer profiles and consumption habits, as well as capturing new ideas; the development of flavored rice; and the design of new packaging for the export brand, flavored rice, and beer.