Digital platform for promotion in local markets and short distribution circuits, producer groups and organizations and interprofessional organizations
- Type Grupo operativo
- Status Filled
- Execution 2021 -2023
- Assigned Budget 446.440,46 €
- Scope Supraautonómico
- Autonomous community Andalucía; Balears, Illes; Castilla - La Mancha; Cataluña; Comunitat Valenciana; Madrid, Comunidad de; Murcia, Región de; Navarra, Comunidad Foral de
- Main source of financing PEPAC 2014-2020
- Project website https://eu-cap-network.ec.europa.eu/projects/digital-platform-promotion-local-m…
Description
Technology transfer and digitalisation of direct marketing processes for the sale of food produced by small agricultural and livestock producers in the national hotel and catering sector.
Objectives
- Increase sustainability in the production sector and in the Horeca channel.
- Reducing the “Environmental and Climate Footprint” by investing in short marketing channels.
- Improve marketing and advertising strategies for the most vulnerable small producers and small establishments in the Horeca channel.
- Promote sustainable food consumption and facilitate the shift to healthy and sustainable diets.
- Establish anonymous information systems to determine the level of satisfaction of the end consumer, client of the Horeca establishments involved in the project.
- Contribute to the digitalization of small and medium-sized producers and individual catering establishments
Results
- Provision of a digital platform for producers and the Horeca channel to promote direct contact between small and medium-sized producers and Horeca establishments.
- Establishment of direct contact between supplier and customer with the possibility of searching for local products or, failing that, direct shipping without intermediaries.
- Creation of the “Sabe a Más” seal available to the Horeca channel and a digital platform that showcases producers with direct contact with customers.
- Promotion of Spanish agricultural products based on the Mediterranean diet and tools for direct contact between supplier-producer and customer, making distribution more sustainable.
- Provision of a free digital platform for direct contact between both sectors for the purchase and sale of products ( https://app.goagrocef.com/ ) Identification of digital barriers and facilitators at both ends of the value chain
Contact information
clients@aplusmk.com
Coordinators
- A PLUS FIELD MARKETING
- S.L.
- ASAJA - Asociación Agraria de Jóvenes Agricultores
- Federación DE AsociaciónES DE COCINEROS Y REPOSTEROS DE ESPAÑA
- FEDERACIÓN ESPAÑOLA DE AsociaciónES DE GANADO SELECTO (FEAGAS)
- LONJA ONLINE ESPAÑOLA
- S.L.
- REAL FEDERACIÓN ESPAÑOLA DE CAZA
- UNIÓN DE CRIADORES DE TOROS DE LIDIA (UCTL)
- Universidad de Córdoba (UCO)
Beneficiaries
- A PLUS FIELD MARKETING
- S.L.
- ASAJA - Asociación Agraria de Jóvenes Agricultores
- Federación DE AsociaciónES DE COCINEROS Y REPOSTEROS DE ESPAÑA
- FEDERACIÓN ESPAÑOLA DE AsociaciónES DE GANADO SELECTO (FEAGAS)
- LONJA ONLINE ESPAÑOLA
- S.L.
- REAL FEDERACIÓN ESPAÑOLA DE CAZA
- UNIÓN DE CRIADORES DE TOROS DE LIDIA (UCTL)
- Universidad de Córdoba (UCO)
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