AGROCHEF Operational Group: Digital platform for promotion in local markets and short distribution channels, producer groups and organizations, and interprofessional organizations
- Type Operational group
- Execution 2021 -2023
- Assigned Budget 446.440,46 €
- Scope Supraautonómico
- Autonomous community Andalucía; Balears, Illes; Castilla - La Mancha; Cataluña; Comunitat Valenciana; Madrid, Comunidad de; Murcia, Región de; Navarra, Comunidad Foral de
- Main source of financing PEPAC 2014-2020
- Project website https://goagrochef.com/
Description
Technology transfer and digitalization of direct marketing processes for the commercialization of food produced by small agricultural and livestock producers in the national hospitality and catering sector.
Objectives
- Increasing sustainability in the production sector and the Horeca channel
- Reducing the “Environmental and Climate Footprint” by promoting short marketing channels
- Improve marketing and advertising strategies for the most vulnerable small producers and for small establishments in the Horeca channel
- Promote sustainable food consumption and facilitate the transition to healthy and sustainable diets
- Establish anonymous information systems to determine the level of satisfaction of the end consumer, clients of the Horeca establishments involved in the project.
- Contribute to the digitalization of small and medium-sized producers and individual catering establishments
Results
- Provision of a digital platform for producers and the Horeca channel to facilitate direct contact between small and medium-sized producers and Horeca establishments
- Establishing direct contact between supplier and customer with the possibility of searching for local products or, failing that, direct shipping without intermediaries
- Creation of the "Sabe a Más" seal available to the Horeca channel and a digital platform showcasing producers with direct contact with customers.
- Promotion of Spanish agricultural products based on the Mediterranean diet and tools for direct contact between suppliers, producers, and customers, making distribution more sustainable.
- Providing both sectors with a free digital platform for direct contact between them for the purchase and sale of products (https://app.goagrochef.com/)
- Identifying digital barriers and enablers at both ends of the value chain
Contact information
- Coordinator/entity name: APLUSMK
- Coordinator/entity email: clientes@aplusmk.com
Beneficiaries
- A PLUS FIELD MARKETING S.L.
- ASAJA - Asociación Agraria de Jóvenes Agricultores
- Federación DE AsociaciónES DE COCINEROS Y REPOSTEROS DE ESPAÑA
- FEDERACIÓN ESPAÑOLA DE AsociaciónES DE GANADO SELECTO (FEAGAS)
- LONJA ONLINE ESPAÑOLA S.L.
- REAL FEDERACIÓN ESPAÑOLA DE CAZA
- UNIÓN DE CRIADORES DE TOROS DE LIDIA (UCTL)
- Universidad de Córdoba (UCO)
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