QUETUR Operational Group: Innovation and tourism training tools for the cheese sector
- Type Operational group
- Execution 2018
- Assigned Budget 60.172,00 €
- Scope Supraautonómico
- Autonomous community Canarias; Cataluña; Extremadura; Navarra, Comunidad Foral de; País Vasco
- Main source of financing PEPAC 2014-2020
Description
This Operational Group was created by the European Cheese Route association, with the aim of developing innovation and tourism training tools for the cheese sector.
It aims to define and test an innovative diversification model for the cheese sector based on experiential tourism strategies to improve short-term marketing channels and thus increase added value in production.
Objectives
- Define and test an innovative model for diversifying the cheese sector based on experiential tourism strategies,
- Improve short marketing channels to increase the added value of your production.
Results
- A results report will be prepared to facilitate the implementation of improvements for cheese companies interested in establishing experiential tourism services.
- Preparation of a diagnosis of the current situation of cheese companies in relation to short marketing channels and the tourism product.
- Manual for implementing innovative tourism products that increase the added value of cheese companies.
- Creation of the "European Cheese Route" tourism quality seal.
Contact information
- Coordinator/entity name: Ioritz Imaz Baztarrica
- Coordinator/entity email: info@europeancheeseroute.eu
Beneficiaries
- europeancheeseroute
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