Operational Group: Promoting the business model of pork producers with their own butcher shop to innovate in a quality management model, improve the value of their products and adapt and promote them to the demands of their customers.

The GO will be made up of a group of livestock farmers with their own butcher shops located in different parts of the province of Girona.

This group considers their product to be of high quality, although there is room for improvement, this quality is not objectively or measurably known.

Product sales are satisfactory, but in anticipation of market changes, they want to improve the quality they offer their customers. Customers value the fact that they fatten the animals themselves and the sensory quality of the meat above all else.

In general, the goal is to address the challenge faced by this group of butchers, who produce their own animals and oversee the entire process, regarding the difficulty of identifying the most important parameters of meat quality and how to establish a control system through objective data that will improve the final quality of their products.