Project to implement 4th range in the retail channel

Creation of an Operating Group, formed by Afrucat (which represents the Catalan fruit sector) and several companies in the sector. The objective of the group is to draft a 4th range fruit project for the RETAIL channel, to incorporate the 4th range, within the Catalan sweet fruit sector, as a viable line of business.

The methodology used in this project has been:

1. Analysis of secondary sources with the collection of indicative information on the current state of the 4th range in fruit (production, consumption and sales data in Catalonia, Spain and internationally) and the collection of information on the sweet fruit sector in Catalonia.
2. Interviews with experts to understand the technical limitations of the project.
3. Analysis of the current offer of 4th range fruit on supermarket shelves.