How to increase the competitiveness of olive groves within the framework of sustainability

The Cajamar Foundation is organizing a key event for the olive sector, where the main challenges and opportunities facing this emblematic industry in Spain will be discussed. The event, which will bring together leading industry professionals, will focus on improving profitability, environmental sustainability, and social well-being in the olive grove environment.

A sector of great economic and social relevance

The olive grove is one of Spain's most representative crops, not only due to its historical and cultural traditions, but also due to its economic importance. Our country leads the world in olive oil production, accounting for 70% of the European Union's production and between 40% and 55% of global production.

Current topics and key speakers

The conference will address key topics such as efficiency and sustainability in the new olive industry, strategies for saving water through precision irrigation, the role of digitalization in farm management, and advances in mechanization. The circular economy in the sector will also be analyzed, with special attention to the valorization of byproducts and the use of biomass.

The event will feature renowned experts such as Alfonso Gómez Porras, Marketing Director of Todolivo; José Luis Bustos Jiménez, Director of Brioagro Technologies; and Ana Leyva Bollero, from the IFAPA Alameda del Obispo center, among others.

Event program

• 9:00 a.m. – Registration of attendees
• 9:30 a.m. – Welcome and opening
  • Raúl Ortega González, territorial director for South and Extremadura

Block I: Production systems and precision agriculture

• 9:40 a.m. – Efficiency, profitability, and sustainability in the new olive industry
  • Alfonso Gómez Porras, Marketing Director of Todolivo
• 10:00 a.m. – Precision Irrigation: Strategies for Saving Water
  • José Luis Bustos Jiménez, director of Brioagro Technologies
• 10:20 a.m. – Integrated pest management and implementation of plant cover
  • Ana Leyva Bollero, IFAPA Alameda del Obispo center
• 10:40 a.m. – Coffee break

Block II: Management of the exploitation and comprehensive mechanization of the olive grove

• 11:10 a.m. – Digital tools for farm management
  • Jesús Regodón Ruiz, Head of Digital Tools at Plataforma Tierra
• 11:30 a.m. – Advances in machinery adapted to pruning and harvesting
  • Jesús Antonio Gil Ribes, professor in the Department of Rural Engineering at the University of Córdoba

Block III: Circular economy in the olive grove

• 11:50 a.m. – Valorization of by-products
  • Gaspar Vañó Fernández, manager of the olive oil mills and extractors area of FJ Sucesores
• 12:10 p.m. – Energy use of biomass
  • Joaquín Morillo Ruíz, CEO of Bioland Energy

Roundtable: The sector's strategy to meet market demand

• 12:30 p.m. – Moderated by: Ramón Gil Pérez, director of the Cajamar Experimental Station
• Participants:
  • Antonio Luque Luque, president of DCOOP
  • Carlos Jiménez Ot, director of operations of the Acesur Group
  • Álvaro Olavarría, manager of Oleoestepa
  • Luis Torres Morente, CEO of Aceites Maeva
  • Antonio Gallego García, managing director of Migasa
• 1:30 p.m. – Lunch
• 3:00 PM – End of the event

Registration open

All those interested in the future of olive groves are invited to register and participate in this essential event for the sector. For more information and registration, visit the Cajamar Foundation website.