BOVINOLIVE Operational Group: Sustainable production of beef and milk through the biocircular use of olive oil by-products

The main expected results of the project include:

• To learn in detail about the digestive benefits of olive pulp and the diets in which it is included.
• Improve the technological quality of meat and milk from animals fed olive pulp and the efficiency of these animals' feed, to achieve greater profitability and sustainability in cattle farming.
• Quantification of the reduction in the environmental impact, in the form of digestive methane, of the contribution of olive oil industry byproducts to the feed of fattening calves and dairy cows.
• To understand the attributes of beef and milk from animals that consume a diet containing byproducts from the olive oil industry, which can allow for their positive identification in the food chain and enhance their perception as sustainable foods by consumers.
• Recording all production and welfare data for each individual animal in real time using ICTs to improve production efficiency in near real time.
• To determine consumer preferences, acceptance, and willingness to pay for beef and milk from animals fed by-products from the olive oil industry, within the context of more sustainable livestock farming. The project aims to resolve practical details and demonstrate the advantages of using partially pitted pulp. The economic analysis and prospective evaluation of the level of consumer acceptance of the resulting livestock products is the final guarantee of the viability of this project.