Technical seminar on Logistics and Digitalization in Short Marketing Channels (SMC)
Description
The Innovation and Advisory Network for Short Marketing Channels (RIA-CCC) is organizing the technical seminar “Logistics and Digitalization in Short Marketing Channels (CCC)” on December 18, 2025 , a training day aimed at public and private technicians and advisors interested in improving the efficiency, sustainability and competitiveness of short food supply chains.
This seminar is part of the activities supporting the professionalization of CCC consulting and seeks to offer practical keys on the specific logistics of these circuits, as well as on the most effective digital tools for their management.
Seminar program
11:00–11:15 | Welcome and Introduction
Presentation of the seminar, its objectives and the importance of logistics and digitalization for the future of Short Marketing Channels.
11:15–12:25 | Technical Presentations
11:15–11:50 | Logistics in Short Supply Chains: Challenges and Solutions
Speaker: Benjamí Aguilar (Som Ecologística)
Analysis of the main logistical challenges in CCCs, from the organization of transport to the optimization of routes and the coordination between producers, collection points and consumers.
11:50–12:25 | Digitization for CCC: tools and experiences
Speaker: Alejandro Wonenburger (Plant on Demand)
Presentation of technological solutions to improve traceability, order management, planning and communication in short channels.
12:25–12:50 | Questions, discussion and conclusions
Open space to resolve doubts, exchange experiences and extract the key lessons from the session.
12:50–13:00 | Closing
Outline of next steps and available resources to further advance advice and innovation in CCC.