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Biodiversity Foundation ECOEXPORTA Project: From your company to Europe

Description

The project aims to improve the marketing and export of organic agricultural products from rural areas and natural areas in Andalusia and Castilla-La Mancha through a training and advisory program for employees of organic production companies (primary: agricultural and livestock; secondary: processing), as well as for sales representatives responsible for selling them in specialized stores. These programs seek to improve export efficiency, placing special emphasis on ensuring that products are tailored to the preferences of end customers and consumers, ensuring that these preferences are correctly understood and purchased at a fair price.

Objectives

Improve the export of organic agricultural products from the natural areas/rural areas of Andalusia and Castilla-La Mancha by developing an innovative international retail distribution channel through sales to specialty stores.

Beneficiaries
  • Fundación Espacios Naturales de Andalucía (ANDANATURA)