Social Footprint Operational Group: Loyalty and added value for the fruit and vegetable trade

The operational group's goal with this tool demonstration is for agri-food producers using the platform to obtain data on consumer tastes and preferences. This will facilitate their market positioning thanks to brand recognition and end-consumer loyalty. At the same time, customers will receive more information about the products they consume, where they are grown, their nutritional content, etc. This will result in: a) Increased knowledge of consumer preferences and tastes. b) Increased brand recognition. c) Customer loyalty and acquisition. d) Increased sales. e) Improve company systems at all levels with information obtained from surveys focused on customer satisfaction.