Operational Group: Creation of the digitalization strategy in the wine sector

The objective of the Task Force is to establish that digitalization is transforming all sectors of the Catalan economy. It affects the most technology-intensive sectors, such as industry, but also many others, such as tourism, food, and agriculture.   the winemaker.     The Catalan wine sector must face its digital transformation. A first step would be to develop a strategy that coordinates the activities of the sector's key players toward a common goal: designing and implementing a strategy with digital DNA for the Catalan wine sector.    

This proposal aims to create an Operational Group to help design this strategy with digital DNA for application to companies in the Catalan wine sector.     In terms of digitalization, there are important differences between companies with the size variable being the most   Relevant. The main deficiencies detected are in communication between the different actors in the chain; in viticulture, the lack of machinery automation; and in wineries, the limited sensorization and data collection of operations performed. Also very significant is the limited end-consumer data available to producers in the sector.