Creation of the Operational Group for the digitalisation strategy in the wine sector

The aim of the Task Force is to state that digitalisation is transforming all sectors of the economy in Catalonia. It affects the most technology-intensive sectors, such as the industrial sector, but also many others such as tourism, food and wine. The Catalan wine sector needs to face its digital transformation.

A first step would be to develop a strategy that coordinates the activities of the main agents in the sector towards a common objective: to design and implement a strategy with digital DNA for the Catalan wine sector. The present proposal aims to create an Operational Group that will help design this strategy with digital DNA to apply it to companies in the Catalan wine sector.

In terms of digitalisation, there are significant differences between companies, with size being a very important variable. The main deficiencies detected are in the communication between the different actors in the chain, in viticulture the lack of automation of machinery and in wineries the lack of sensorisation and data collection of the operations carried out.

The limited data available to producers in the sector on the end consumer is also very relevant.