Adoption and Industrial and Marketing Practices Associated with the ISO 9001 Standard in the Andalusian Olive Oil Industry

Spain and Andalusia are the world's leading olive oil exporters, experiencing strong growth in recent years. This has led to an increased demand for internationally recognized quality standards, one of the most important being ISO 9001. The objectives of this study are to define the factors that have influenced the adoption of ISO 9001 in the Andalusian olive oil industry; to examine whether the adoption of ISO 9001 by industries is associated with the use of differentiated industrial and marketing practices; and to generate knowledge for the design of public policies to promote the adoption of the standard in the sector and improve associated industrial and marketing practices.