Habits, motivations and perceptions in the consumption of artisanal cheese

Why do people choose artisanal cheese? What role do flavor, price, and sustainability play? How much is known about local production? This webinar will present the main findings of a study conducted within the framework of the European project POCTEFA Know N Cheese, which analyzed the consumption habits, motivations, and perceptions of more than 1,500 people on both sides of the Pyrenees.

Aimed at staff of SMEs in the dairy and cheese sector , marketers of artisanal cheeses, the hospitality industry and all those consumers interested in the cheese of our shepherds.

CONTENT

• Cheeses that are consumed most and purchase channels
• Taste, pleasure and quality: main motivations for consumption
• Knowledge about artisanal and local production
• Perception of sustainability and willingness to pay more
• Identified consumer profiles

This webinar will be conducted in Spanish . If you require translation into French, please contact fpegestion3@hazi.eus

REGISTRATION