Communication and sustainability in the pig sector
Start date:
16/07/2024
Ending date:
16/07/2024
Modality:
In person
Autonomous community:
Madrid, Comunidad de
Province:
Madrid
Location:
Hotel EXE Victoria. San Lorenzo de El Escorial (Madrid).
All the details:
https://cursosveranoucm.com/cursos/73404...
Description
The course will address the reality of the Spanish pig sector and the communication strategies that can be adopted to make it known to consumers and society in general, with scientific arguments and official data.
The following key issues will be discussed throughout the day:
- ESG communication as a lever for trust.
- Identification of sustainability elements in food.
- Triple sustainability in the pig sector.
- Communication. False myths vs. reality in the pig sector.
The day will close with the round table discussion "Fake News in food: reliability of sources and information channels".
Speakers:
- Rosa Mª Cámara Hurtado . Assistant Professor, PhD. Faculty of Pharmacy, UCM.
- Lucho Galán. Director of Making Known- Strategic Communication.
- Sandra Sotillo . CEO of TrustMaker.
- Antonio González de Bulnes . Researcher, university professor and head of Biotechnology at Grupo Jorge.
- Montaña Cámara . Professor at the Faculty of Pharmacy, UCM.
PROGRAM | REGISTRATION | PRICE: 90€
