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BIODIVER07

Biodiversity Foundation Project: E-Rur@l

Description

AJE Castilla-La Mancha has launched "E-rur@l" in the autonomous communities of Castilla-La Mancha and the Region of Murcia. The Federation of Associations of Young Businesswomen and Businessmen of Castilla-La Mancha (AJE CLM), through the "E-RUR@L" program and in collaboration with the Biodiversity Foundation and the Ministry for Ecological Transition and the Demographic Challenge, will support initiatives aimed at economic recovery and regeneration. These initiatives will adapt to the acceleration of the digital transformation resulting from the COVID-19 pandemic and will be based on sustainability, eco-innovation, and knowledge transfer. They also offer the necessary tools for local markets to adapt to the new normal and expand to other national and international markets through e-commerce.

Description of activities

The proposed activities will be delivered in their entirety in both regions and comprise a comprehensive program that covers everything from the design phase of an environmentally sustainable product to its final commercialization. The program lasts 90 hours of training, complemented by four hours of personalized advice for an e-commerce project. This program will be flexible so that each beneficiary can choose to complete the entire program or select the activities that best suit their goals and training needs.

Free action co-financed by the ESF.