AGRO-INNOVAFINCAS Operational Group: Collaborative digital platform for agricultural trials.

The project will obtain an initial analysis of the availability of farms for agricultural trials, as well as the current state of existing platforms and viewers that could be useful in designing a digital platform with a viewer. This platform will aggregate and make more accessible information on farms and field trials, facilitating collaboration among scientists, producers, and technicians, as well as among research groups and with companies. This initial analysis will generate a database of existing public and private experimental farms. A list of platforms and viewers that could serve as inspiration for the platform will also be compiled, identifying their potential uses and reasons for doing so. The collection, study, and analysis of the gathered information is key to developing a platform that is not only interesting but also unique for potential users.

The project will deliver, as an intermediate outcome, the production launch of the iCOLUMELA platform and the SIGUE GIS Viewer. This outcome is key to achieving the project's ultimate goal: the creation of a collaborative network for applied field research through the development of a Digital Platform as a vehicle for knowledge transfer, fostering cooperation among stakeholders, and optimizing resources. This outcome will be informed by the initial analysis of experimental farms and existing platforms and viewers, the study of potential user needs, and the definition of minimum functionalities. This initial platform development will be based on a first wireframe and a navigable prototype with a visual reference of what the website, its content, and its visual layout will look like. It will include the frontend, the backend, potential integration with external APIs, and support for web browsers and mobile devices. While this model will require product testing in later phases, obtaining this functional digital product is the foundation for having a useful tool for the end user.

The project's third outcome will be the iCOLUMELA platform and the final SIGUE GIS Viewer, ready for public release and user access after rigorous testing and validation. This tool will allow researchers to access data collected in other trials, enhancing knowledge generation and fostering collaboration with other groups. Producers will have access to field trial results and can offer their farms for future trials. Technical advisors will have access to relevant and up-to-date information to improve their services. Cooperation among producers, companies, research groups, and advisors will increase, and public resources will be used more efficiently. This platform will be ready to attract new users, maximizing the tool's impact and benefits.

The fourth expected outcome is the development of training packages with resources tailored to the diverse profiles of potential users. This training plan will be specifically designed for hybrid dissemination, serving as a tool for the outreach and training sessions that will be held. The aim is to facilitate and promote the platform's use by potential users through training programs adapted to different profiles, thereby increasing the number of leads and hectares connected to the platform, including public and private experimental farms as well as farms in the production sector, both for pilot projects and replication. It is understood that by increasing the visibility and training provided for the tool, its recognition by a greater number of users will increase. This training will allow potential platform users to understand how it works, as well as the advantages it can offer them (scientific, knowledge-based, economic, etc.).

The fifth expected outcome is the full operational capacity of the Platform. This will involve keeping it populated and updated with all the information obtained from new additions, as well as ensuring its effective management, guaranteeing quality and support for end users. This phase maximizes cooperation among stakeholders, knowledge transfer, and resource optimization. With the platform now populated with new farms and trials, the benefits for users are greater than in previous phases. Scientists have greater access to other trials, generating more knowledge and publications, and increasing collaboration with other research groups, farmers, and companies. Producers, on the other hand, have greater access to updated and innovative knowledge and can collaborate in generating that knowledge, potentially earning economic benefits. Advisors also benefit from this access to relevant and up-to-date information, and the public as a whole benefits from the more efficient use of resources.

The sixth expected outcome of the project will be the creation of a Results Exploitation Plan and a long-term viability assessment of the product. This plan will include the identification of exploitable results and, where applicable, the protection of intellectual property. The aim is to guarantee the long-term functionality and quality of the digital tool, focusing on enhancing the experience of potential users and increasing their interest. Ensuring the platform's continued functionality in the medium and long term will benefit all its potential users, who will be able to continue reaping its advantages: scientists will gain a greater capacity to generate knowledge, publish, and collaborate with other research groups, farmers, and companies; farmers will be able to access and participate in knowledge generation; consultants will have access to relevant and up-to-date information on trials; companies will be able to offer a new service; and the public will benefit from more efficient use of resources.

As the seventh expected outcome of the project, a technical document of recommendations will be prepared for policymakers responsible for the platform's operation. This outcome will be based on a prior analysis of potential barriers that could limit the use of the tool, as well as the opportunities for maximizing its potential. It will focus primarily on how the collaborative ecosystem, the promotion of knowledge exchange and generation, and the efficient management of resources generated by the cooperation project can be fostered through the respective political competencies. It will also explore how this circular economy influences civil society. The involvement of decision-makers in maintaining a sustainable and disruptive innovation ecosystem is key to facilitating and promoting the use of the platform, with the aim of improving the efficiency of public resource use and boosting the creation of scientific knowledge and collaboration among stakeholders.

The first expected outcome of the Results Transfer and Dissemination Plan will be the creation of the Communication and Dissemination Plan. This dynamic strategic plan will outline the project's main communication and dissemination objectives, identify key target audiences and channels, and address various aspects such as mandatory dissemination requirements (funding logos), the project logo and identity, partner roles, materials, and activity evaluation. It will also cover fundamental data management aspects to ensure compliance with legal data protection requirements and data accessibility. Communication and dissemination activities will be aligned with the AIDA model, which comprises the following stages: Attention, Interest, Desire, and Action. In line with the principles of Responsible Research and Innovation, gender equality, participation, open access to results, science education, and the highest ethical standards will be considered.

The second expected outcome of the Results Transfer and Dissemination Plan will be the review and update of the Communication and Dissemination Plan. This Plan will outline the project's main communication and dissemination objectives, identify the primary target audiences and channels, and address various aspects such as mandatory dissemination requirements (funding logos), the project logo and identity, partner roles, materials, and activity evaluation. It will also cover key data management aspects to ensure compliance with legal data protection requirements and data accessibility. This Plan will be a living document that must adapt to changing circumstances (changes in the environment, access to information that necessitates adjustments to the initial plan, etc.). Therefore, at least one review will be required to ensure that the project's communication and dissemination adapts to any internal or external changes that may arise.

The third expected outcome of the Results Transfer and Dissemination Plan will be the creation of the project's identity and the design of communication and dissemination materials. The creation of the project's identity (logo, color palette, typography) aims to establish a unified image, facilitate project recognition, and visually differentiate it. A clear and polished identity will make communication materials more appealing and reinforce the consortium's image. In this way, all materials created will share the same graphic identity. This project identity will be aligned with the project, its objectives, and the message it wishes to convey. It will also include the creation of communication materials such as roll-up banners, posters, and brochures. These outcomes will facilitate user recognition of the project, as well as their understanding of its content and potential benefits. This outcome also includes the creation of the Platform's identity and its viewer.

The fourth expected outcome of the Results Transfer and Dissemination Plan will be the dissemination of results through social media (X, LinkedIn, producers' WhatsApp groups) and the project's corporate websites. The partners' own social media accounts and websites will be used, as, for example, the members have a combined LinkedIn following of 159,267. This leverages existing resources and achieves greater impact. Digital newsletters (e.g., Agronews, Agrodigital), online newsletters (e.g., Biovegen), and magazines (e.g., the national UPA magazine) will also be used to disseminate activities and results. Long-term access to project-generated documents that may be of interest will be guaranteed by making them available through Zenodo. The GO AGRO-INNOVAFINCAS project will be registered in EU-FarmBook and its partners will contribute to disseminating results that may be of interest to its users through this platform, taking into account its purpose. Information about the project will be published in the National Rural Network (RRN) and in the AEI-Agri.

The fifth expected outcome of the Results Transfer and Dissemination Plan will be participation in synergistic events aimed at bringing the results obtained closer to citizens, researchers, technicians, farmers, and other Operational Groups and projects, as well as informing them of the benefits of the publicly funded project for society. Participation in various activities is planned, such as Science Week, the European Researchers' Night, agricultural fairs, and events organized by other Operational Groups and projects, among others. The possibility of participating in other events that may be of interest for improving the dissemination of the project and increasing its impact will be continuously evaluated. Participation in these events will allow potential beneficiaries of the platform to recognize, use, and maximize its benefits, thus promoting knowledge transfer, cooperation, and the efficient use of resources.

The sixth expected outcome of the Results Transfer and Dissemination Plan will be to schedule meetings with policymakers responsible for designing public policies related to the recommendations made in outcome seven. For the project to deliver maximum benefit to end users, it will be necessary to strengthen collaboration among research groups and between scientists, technicians, and farmers, including within institutions. This cooperation will be fostered through various channels at both the national and European levels. Analyzing the barriers and opportunities and subsequently translating them into policy recommendations provides invaluable information that must be shared with policymakers. The involvement of decision-makers in maintaining a sustainable and disruptive innovation ecosystem is key to facilitating and promoting the use of the Platform, with the aim of improving the efficiency of public resource use and boosting the creation of scientific knowledge and collaboration among stakeholders.