Conference on sales and marketing: success stories “Galician Bread” and “La Vera Paprika”

The GDR10 Limia-Arnoia Association will hold the technical training day “Marketing and Marketing Linked to Agri-food Products. Success Stories in Other Territories: Galician Bread and La Vera Paprika” on March 26, 2026 , an action framed within the RURALMENTE project, focused on the exchange of knowledge to promote promotional models that favor adherence to quality designations (PDO/PGI) in strategic rural areas of Galicia and Extremadura .

The session will take place in the village of Piñeira Seca (Xinzo de Limia, Ourense) , in collaboration with the Galician Potato PGI , and will address tools and strategies to improve the positioning of agri-food products linked to the region. Through success stories such as Galician Bread and La Vera Paprika , the focus will be on practical aspects of marketing, differentiation, communication, and sales , with the aim of transferring lessons applicable to other products and regions.

Program

• 10:00 The importance of IXP. Alfonso Saez de Cámara. Former president of UDATA
• 11:15 Digital communication for quality brands. Pablo Sanmartin. Digital GO
• 17:30 Xinzo de Limia Music Band
• 18:00 Opening of the event.
• 18:30 Production under quality standards. Bread, pataca and Paprika from La Vera
• 19:00 Live cooking and tasting of Limia pataca, Vera paprika and Porriño bread
• 19:30 Live Music
• 10:00 PM Closing