Operational Group: Valorization and new market for sawn timber from Catalonia with special dimensions and characteristics
- Type Operational group
- Execution 2017 -2018
- Assigned Budget 9.975,00 €
- Scope Autonómico
- Autonomous community Cataluña
- Main source of financing PEPAC 2014-2020
- Project website https://ruralcat.gencat.cat/documents/20181/5202516/Redacci%C3%B3+GO_2016_011_F…
The project to create a GO for the valorization of Catalan wood of special dimensions and characteristics has involved four partners, forming a public-private partnership.
The initial idea was to conduct prospecting and a qualitative assessment of the potential interest that this type of wood could generate for unconventional or more traditional uses (whether pallets or packaging), analyzing the market and the possible business model, as well as conducting the first sawing tests.
The most significant actions carried out in the planned work plan were: the definition of a business model using the CANVAS methodology; a context/market assessment; a SWOT analysis; and surveys conducted with a panel of experts knowledgeable in woodworking and the sector (carpenters, designers, cabinetmakers, and the Woodworking Industry).
The pilot test conducted (a six-log sawing trial estimating production costs and yields) along with a quantitative outline of the business plan has served to focus and clarify the business model we would like to continue developing over the coming months.
This initial work has served to reflect on the key aspects that should be taken into account in order to delve deeper into the second phase of the project.
The main conclusions of this work are:
- Both the members of the Task Force and the experts interviewed in the field highly valued this initiative for several reasons. Since it doesn't exist in Catalonia, it would therefore be groundbreaking. Nor have we found it in other regions of Spain. Furthermore, it's a type of product that initially seems likely to be well-received by potential customers (small stores, architects, carpenters, cabinetmakers, decorators) who currently can't find local wood to make their "unique" pieces and who instead seek it out in isolated, ad hoc ways without a structured and systematic offering like the one we offer.
- More than price, we identified other limiting factors, such as: ensuring a continuous supply of raw material (wood) and various species throughout the year; ensuring
- Coordinator/entity name: Forestal de Catalunya SCCL
- Coordinator/entity email: josep.tusell@forestal.cat
- Forestal de Catalunya SCCL