Creation of virtual space for the enhancement of commercial structures

Share in the virtual space information, processes and tools that are supported by the following variables: Innovation, processes and tools that are supported by the following variables: innovation, reformulation of commercial communication channels, immediate transfer of information, feedback, and flexibility.

The creation of a virtual space combines tools for knowledge management, for the management of participating companies, including systems for monitoring and evaluating the progress of the actions undertaken by them, offering a plural and diverse point of view that allows optimizing the information contained in this space.

This Operational Group presents, on the one hand, a technological dimension presented by the computer tools or applications with which the environment is built, these tools serve as support or infrastructure for the development of the Commercial proposals and, on the other hand, a commercial dimension that frames us in a dynamic business space of social economy, based on the interaction generated in the market and the commercial capacity of the cooperatives in the sector. Expected results: to technologically enhance and modernize the commercial activities of agricultural cooperatives, promote and strengthen cooperation in the agri-food sector and support the business culture based on technological innovation.