DIVA is organizing a seminar in Aldeanueva del Camino on the importance of quality brands in the agri-food sector
Description
The Association for the Integrated Development of the Ambroz Valley (DIVA) will hold Activity 6 (A6) of the RURALMENTE project on March 19, 2026, in Aldeanueva del Camino (Cáceres). This activity focuses on “The importance of quality brands in the production, processing, and marketing of agri-food products.” This initiative is part of a knowledge-sharing program aimed at promoting promotional models that encourage PDO/PGI status in strategic rural areas of Galicia and Extremadura .
The event will take place in the Marce “Forillo” Hall (Aldeanueva del Camino), from 10:00 a.m. to 6:00 p.m. and is open to the general public , in addition to having a group of experts and coordination staff.
Focus of the activity
The seminar will address the role of quality brands as a lever for:
- strengthen product differentiation ,
- improve transformation and marketing strategies,
- and generate territorial value linked to rural identity and certified quality.
DIVA, a non-profit organization that has been working since 1996 for the development and future opportunities in the Ambroz Valley, promotes learning spaces and connections between agents in the rural environment through these actions.