DIVA holds a conference on agri-food marketing and sales with success stories: “Marca Galicia”
Description
On March 20, 2026 , DIVA will develop Activity 7 (A7) of the RURALMENTE project in Aldeanueva del Camino (Cáceres) , a technical training day dedicated to “Marketing and marketing linked to the agri-food product” , with special attention to success stories in other territories , taking the Galicia Brand as a reference.
The session will be held in the Marce “Forillo” Hall between 10:00 and 18:00 and is aimed at producers, processors, local initiatives and interested public , with the participation of experts and a space designed for exchange and collaboration.
Program
- 10:00–14:00 theoretical part
- 14:00–16:00 Local product showcase and networking
- 16:00–18:00 practical workshop
Planned contents
The day's events will focus on:
- positioning and market access strategies,
- Keys to territorial marketing and brand building,
- and transferable learning from established experiences.
The RURALMENTE project is conceived as a series of technical workshops and outreach activities to share knowledge of PDO/PGI management and promotion, connecting experiences between regions.