Course on Marketing Organic Production
Description
As part of the 1st Strategic Plan for Organic Production in La Rioja, the Ministry of Agriculture, Livestock, Rural World and Environment , together with the Council for Organic Agricultural Production of La Rioja (CPAER) , are organizing the Course on the Marketing of Organic Production . This 12-hour intensive course will be held on November 12, 19 and 26, 2024 at the La Grajera facilities, Logroño, from 4:00 p.m. to 8:00 p.m.
The programme is designed to provide participants with tools and knowledge about the organic sector, delving into the support available to operators and the most relevant national and international fairs for marketing their products . In addition, agromarketing techniques and social media strategies specific to this niche will be taught. A special module will be dedicated to the foreign market, with guidance on support and export strategies, including a section focused on organic wine.
The course will also present success stories from other autonomous communities, in order to inspire initiatives applicable in La Rioja. To conclude, a dynamic workshop will be held in which participants will be able to share ideas and visions of the future for the marketing of their organic products.
This course is free and places are limited, so it will be necessary to register in advance .
