Horizon Europe Foodity Project: Food and Nutrition: Data-driven innovation that respects citizens' data sovereignty

The data economy holds great promise for making food systems more sustainable. Food producers, distributors, and retailers could use the data collected in digital solutions in the field of food and nutrition to innovate toward more environmentally friendly activities. However, the platforms currently used are closed and do not allow citizens to exercise their rights to personal data sovereignty.

Furthermore, the closed nature of these platforms makes it difficult to use this data for the common good, even if users have consented to share their anonymized personal data. It is time for Europe to ensure a healthy ecosystem of digital solutions for food and nutrition that respect citizens' right to personal data sovereignty.

FOODITY will execute a €2 million pilot development program that will fund 12 industry and research collaborations to develop pilots that demonstrate the potential of data-driven innovations in health and nutrition, engaging citizens in their development. The pilots will demonstrate the potential of users' personal data in health and nutrition solutions to contribute to fairer and more environmentally friendly food systems, reaching more than 200,000 citizens through our communication actions.

The FOODITY pilot development program provides its grantees with a suite of value-added services, including personalized mentoring, training on relevant technical and legal business topics, and technical support on assets that grantees can use as building blocks for the development of the pilots. FOODITY is based on the PROTEIN H2020 project and will provide state-of-the-art tools and software components as building blocks for the development of personalized nutrition solutions. The PoSeID-on H2020 project provides a ready-to-deploy solution for secure and trusted large-scale data exchange transactions, full GDPR compliance, and reliance on centralized technologies and digital identity, thus ensuring the sovereignty of end-users' personal data.