30/09/2025
Fruit Attraction
Fruit Attraction 2025, with new pavilions and sectorization
Fruit Attraction 2025 , which will be held from September 30 to October 2 , marks a significant milestone in its history by consolidating its position as the world's leading trade fair for the fruit and vegetable sector . In its 17th edition, the event organized by IFEMA MADRID and FEPEX strengthens its leadership with a strategic expansion and new segmentation that will optimize the experience for exhibitors and visitors . With the addition of Halls 12 and 14 at the Madrid venue, Fruit Attraction 2025 not only increases its exhibition space to over 70,000 m2 but also improves the organization of the fair with a more efficient distribution by geographic region . This new approach will allow industry professionals to more quickly locate producers and suppliers in each country and region , facilitating the creation of new synergies and business opportunities . This event is expected to be the most significant to date , offering a more convenient, accessible, and enriching experience for all participants. Fruit Attraction 2025 will occupy 10 pavilions at IFEMA MADRID—halls 3, 4, 5, 6, 7, 8, 9, 10, 12, and 14—where products, solutions, new varieties and formats, research, trends, and innovations from more than 2,200 participating companies will be presented. The odd-numbered pavilions will showcase the latest from national companies , as well as proposals from the Innova&Tech area (Pavilion 5). The even-numbered pavilions will showcase the latest from European companies (Pavilion 4, 6 and 8), individual companies operating in the global market (Pavilion 8 and 10), America (Pavilion 12), and Africa and Asia (Pavilion 14). The Fresh Food Logistics area will be located in Hall 4. In addition, to complete the exhibition offering, most pavilions will feature the Auxiliary Industry area, ensuring representation of the entire sector's value chain at Fruit Attraction. The fair, organized by IFEMA MADRID and FEPEX, will be held at the fairgrounds from Tuesday, September 30th to Thursday, October 2nd, from 9:30 a.m. to 7:00 p.m., and until 4:00 p.m. on the last day.