Digital technological innovations to improve the commercial competitiveness of extensive livestock farming and promote short distribution circuits
The Royal Spanish Federation of Select Livestock Associations (RFEAGAS) has launched the Innovation Week , an initiative that will take place from January 27 to 30 in virtual format through the Zoom platform and that will have different sessions scheduled at 12:00 noon. The purpose of this event is to present the progress and results of the Supra-autonomous Operational Groups in which the Royal Federation participates and, therefore, the programme includes the presentation of these groups, as well as presentations by experts in innovation and a round of questions open to attendees. The fourth of these talks focuses on the E-LocalHUB Operational Group. Digital technological innovations to improve the commercial competitiveness of extensive livestock farming and promote short distribution circuits. The planned program is as follows: 12:00 : Presentation of project objectives – Teresa Antoñanzas, RFEAGAS technical department. 12:10 : From the Field to the Screen: Opportunities and challenges of e-commerce for our breeds – Jose M. Perea (UCO) and Fernando Lianes (Teckpyma). 12:30 : Native breeds on labels: A gateway to responsible consumption – Rosa Díez, Deputy Director General of Livestock Production Resources at MAPA. ZOOM LINK
