10/12/2024
Tierra plataforma digital agroalimentaria
From the winery to the consumer: challenges and opportunities for wine
The main objective of this event is to bring together key leaders and professionals in the wine sector to analyse in depth the current outlook and prepare strategies for the peak sales season and other decisive moments of the year. During the event, key topics will be discussed, such as wine production projections , consumer trends in national and international markets, and price expectations in different product categories. In addition, the opportunities offered by new marketing channels, especially e-commerce, and their impact on the expansion of the sector will be explored . The meeting will also be a platform to examine the challenges facing the industry in a competitive and constantly evolving global environment, offering a space for the exchange of ideas and collaboration between the different actors in the value chain. This approach will allow the identification of innovative solutions and strengthen the position of the sector in the face of future challenges. Webinar: free
