Smart wine tourism: transforming visitors into fans and buyers

The The Spanish Wine Federation (FEV) , through its Digitalization and Wine Hub , is organizing the webinar “ Smart Wine Tourism: Transforming Visits into Fans and Buyers ” on October 21, 2025 at 11:00 a.m.

We'll explore how to manage and use visitor data to enrich their digital profiles, improve communication, personalize the experience, and turn each visit into a loyalty and sales opportunity.

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